We have been able to reach where we are today because we first recruited staff with a mixture of skills, including staff management, audience research, marketing and gut feel. This ensures we remain profitable with our formats, talk and music style. The VOA’s South Sudan in Focus program provides our listeners with up to date news, current affairs and our call-in format provides the listener involvement. Listeners get involved through talk back sessions. Presenters give listeners an opportunity to air their viewpoint on socio-economic and political issues. We also give our listeners the opportunity to call in and request the type of music they want to hear and this helps our listener’s relaxation and escape from the various challenges the country is going through.